4) Come e perché funziona un circuito pubblicitario. Video

Un modo nuovo di farsi pubblicità. Due esempi

Circuito ULSS Altovicentino
The project’s aim:
Spreading the four healthy lifestyles supported by the Ministerial project “Gaining health: make easy healthy choices”.
The formula provides that the financial support of the project is charged to sponsor’s advertisement. Ulss4 provides to distribute the advertising hand gel sachets in its points of greatest attendance.
The power of the project:
For the sponsor it’s the various target reference, for Ulss4 it’s the possibility to spread the messages without charging Public Health budget.
The numbers of the project:
From 40.000 Aygen sachets of basic network to 350.000 for full network.

Aygen sachets with four different messages and various sponsors

---

The project’s aim:
raising funds for the Ebola emergency in Africa. Each sachet is “sold” to a symbolic price of 1 euro.
In addition to the logo of the sponsor, the bar code is printed for the payment to the coffers.
The power of the project:
with over a hundred stores and hundreds of daily customers, Ali & Aliper supermarkets chain distributes the sachets without additional charges.
The numbers of the project:
20.000 hand gel sachets sold in one month.
Social message and sponsor:

Messaggio sociale e sponsor